This project holds a special place in my heart as one of the first major commercial projects I worked on. As an in-house videographer for a fitness-focused meal prep company in Sydney, Australia, I was approached by our CEO to create a commercial for the brand. I pitched a fast-paced concept that showcased our sponsored athletes and their lifestyles, highlighting how Muscle Meals Direct provides convenient, nutritious meals to support their goals — earning the tagline “The Athlete’s Choice.”

I managed the project entirely on my own, from concept and script development to shooting, editing, and sound design. This hands-on experience taught me invaluable lessons in storytelling, pacing, and production, and remains a project I’m proud of for the creativity and energy I brought to every stage.